The car market in India is a hotbed of intense competition between not only the local marques but a host of foreign competitors as well. The apex of this is the lucrative SUV market, and market demands have resulted in the rapid design evolution from practical utility to sleek urban desirability. This is especially noticeable in the top-range XUV500currenly on sale here.
In boxing terms they are light-heavyweights. Big enough to pack a punch, yet still nimble and agile. They are the very desirable class of bigger SUVs dominated by the Fortuner, the Pajero and the Everest. You can do with the extra space and luxury, and the extra engine oomph. But the price – ouch! Now there is another contender to consider.
Mahindra has acknowledged the unique needs of the South African market by opening a specialist fitment centre in Gauteng.
Mahindra has found a place in South Africa’s heart and the brand is growing rapidly here, with year-to-date growth of 34% in a market that declined by 3.5%. Initially, the range comprised affordable, tough-as-nails, no-frills vehicles, many developed for the myriad needs of the Indian military. These vehicles are very popular, but more recently Mahindra has made inroads in the sophisticated urban SUV market with vehicles such as the Mahindra XUV300 and XUV500.
Mahindra has released a series of impressive cars in recent times bolstering their line-up in South Africa. What they offer now includes the Mahindra KUV100 and Mahindra XUV500 while the newer XUV300 is expected to perform as well as it has in India.
According to a Naamsa report, Mahindra is becoming increasingly popular in South Africa where they sold 260 passenger cars and 180 light commercial vehicles last December. January this year saw even higher numbers as the Indian automaker sold 294 passenger cars and 350 LCVs.
For some time now Mahindra has offered quality cars at reasonable prices and this time they’ve exceeded all expectations. The all-new Mahindra XUV500 2.2 CRDe W10 Auto not only looks impressive but so is the price. At only R419 999* it’s not something you’d expect considering everything it has to offer.