
Mahindra XUV400 goes electric & virtual with XUV400verse
Mahindra and Mahindra recently unveiled an exciting VR platform, the XUV400verse, to promote its electric XUV400 in the virtual world. While the SUV will not likely be making its way to South African shores soon, its exceptional performance and cutting-edge technology are a testament to Mahindra’s commitment to developing sustainable mobility solutions.
Why Is The XUV400 So Revolutionary?
Mahindra’s move towards the electric vehicle arena has been a long time coming. The introduction of the XUV400 is the brand’s first all-electric SUV and comes with cutting-edge technology, powerful features, and thrilling performance. It is an excellent example of how Mahindra is committed to developing sustainable mobility solutions for India.
The XUV400 boasts exceptional acceleration capability while offering plenty of thrill with its first-in-class multi-mode feature. It also delivers a seamless drive with its single pedal and smart steering system. The XUV400 is built on the tough GNCAP 5-star rated XUV300 platform and is the widest C-segment SUV, offering occupants class-leading safety and comfort.
The brand has leveraged Mahindra’s extensive R&D capabilities and has tested the vehicle globally under extreme weather conditions to ensure a seamless customer experience. The XUV400’s range of up to 456 km in a single charge is unheard of, making it a viable option for electric vehicle buyers.
What On Earth Is The XUV400verse?
The XUV400verse is a groundbreaking platform that brings customers closer to the product and creates an unparalleled brand experience. Powered by Metadome.ai, it has been designed to combine the brand’s virtual spaces to provide a unique customer experience. The platform offers photorealistic graphics and enables Mahindra’s enthusiasts and customers to engage, collaborate, socialise, and have an immersive product interaction.
The President of the Automotive Sector of Mahindra and Mahindra, Veejay Nakra, expressed his excitement about the launch of XUV400verse and said that it would enable them to create a superior customer experience. He invited the community of young SUV buyers and enthusiasts to plug into this experience from the comfort of their homes.
The XUV400verse is also an exciting space for customers to explore their creativity, as it offers unique experiences such as the virtual brand showroom, avatar customization, hyper-realistic 3D car configurator, and virtual test drive. The hyper-realistic 3D car configurator enables real-time customization, switch colors, and explore the SUV’s features in an immersive format. Users can engage in the virtual test drive, which has multiple modes and camera views, while they learn about the salient features of the SUV in a gamified manner.
In short, the launch of the XUV400 and the introduction of XUV400verse is an exciting move for Mahindra and the electric vehicle industry in general. To learn more about the innovations coming from this globally recognised leader in the SUV industry, keep an eye on the blog. In the meantime, get in touch with a Group1 Mahindra dealership near you to test drive any of the sought-after models we currently have on our showroom floors.