Pride In Your Product – Anand Mahindra And His SUVs

Pride In Your Product – Anand Mahindra And His SUVs

 

Anand Mahindra is the chairperson of Mahindra & Mahindra, manufacturer of Mahindra cars, as well as active in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate and retail.

He is a Harvard Business School graduate and was named one of the 25 most influential business people in Asia. He is very wealthy. He can drive whatever car he wants, and he chooses to drive the excellent SUVs his company makes. A man who believes in what he makes.

Mahindra Bolero Invader

Anand owns several Mahindra SUVs, including the Bolero Invader, among the first cars he ever bought. This 3-door Bolero variant has a notably short wheelbase and it was sold and bought as a lifestyle SUV.

Mahindra TUV300

 

Mahindra TUV300

He also owns a TUV300, a car not sold in India. This one is rather special, though. It is a battle green shade and is fitted with the Mahindra aftermarket Armour kit. This specific car looks ready for battle in any upmarket mall, a luxury tank.

Mahindra TUV300 Plus

 

Mahindra TUV300 Plus

This is a stretched 9-seater version of the TUV we know in South Africa. He had it painted in a special steel grey and calls it the Grey Ghost.

Mahindra Scorpio

 

Mahindra Scorpio

Anand is very proud to own a cult first-generation Mahindra Scorpio 4×4. This car is so popular in India that it was not discontinued after the launch of the Scorpio N, but rather renamed the Scorpio Classic.

Alturas G4

The Mahindra Alturas G4 – twin to the Ssangyong Rexton is a very special and rare car. Originally launched as a competitor to the Toyota Fortuner, the Alturas/Rexton is a rather rare vehicle. The one in Anand’s garage is called ‘Baaz’.

Scorpio N

 

Scorpio N

The Scorpio N was launched recently in India, and Anand has a top-end red 4×4 version. This seven-seater is named Bheem, a character in ancient mythology.

It is telling that someone who can afford any car in the world chooses the ones his company makes. It gives us a glimpse of the passion and pride that has made Mahindra part of the Indian psyche. It is perhaps the key reason why this brand has rapidly spread to global markets.


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