Mahindra Stokes Thar-Fever With The Thar Earth Edition Launch

Mahindra’s Thar Earth Edition Lands In India!

Mahindra’s Thar Earth Edition Lands In India!

Mahindra, the Indian automotive giant, has once again captured the imagination of off-road enthusiasts with the launch of the highly anticipated Thar Earth Edition in its home market. Unveiled amidst much fanfare, this rugged and capable variant of the popular Thar SUV has set tongues wagging, leaving 4×4 fans worldwide, including those in South Africa, yearning for a taste of its off-road prowess.

The Thar Earth Edition is based on the LX hardtop variant and gets a few exterior changes and cosmetic updates. In this article, we take a look at what you can expect from the Thar Earth Edition.

The Thar Earth Edition: A True Off-Road Beast

Mahindra’s Thar Earth Edition Lands In India!

Mahindra’s Thar Earth Edition Lands In India!

We recently reported on the rumoured arrival of a new Thar variant, and Mahindra has certainly delivered on the hype with the launch of their Thar Earth Edition. This purposefully designed off-road machine boasts a host of enhancements that cater to the needs of adventure seekers and those who demand uncompromising capability in the great outdoors.

Inspired by a desert theme that conjures images of the movie ‘Dune’, The Thar Earth Edition stands out with its blacked-out grille, rugged cladding, 17-inch silver-finished alloy wheels and muscular stance that exudes confidence on any terrain. The Edition’s Desert Fury matte paint job, enhanced by the custom dune-inspired decals and exclusive Earth Edition badging on the B pillars, gives it extra kudos for looking the part.

Mahindra’s Thar Earth Edition Lands In India!

Mahindra’s Thar Earth Edition Lands In India!

What’s more, is that each of the Thar Earth Edition SUVs will come with a uniquely numbered decorative VIN plate starting with serial number 1.

On the inside, the Thar Earth has a dual-tone black and beige theme with dune graphics on the headrests as well as a dark chrome finish on elements like the steering wheel, making this vehicle feel very exclusive.

Mahindra is offering the SUV with petrol and diesel engine options – either a 2.2-litre mHawk turbocharged diesel engine or a 2.0-litre turbo-petrol engine, both paired with a six-speed manual or automatic transmission, so you can have your cake and eat it!

Can We Expect The New Mahindra Thar In South Africa?

Mahindra’s Thar Earth Edition Lands In India!

Mahindra’s Thar Earth Edition Lands In India!

While no official confirmation has been given regarding the Thar Earth Edition’s availability in the South African market, the mere mention of its existence has the local 4×4 community excited.

The Thar has already garnered a cult following in South Africa, and the prospect of an even more capable and purpose-built variant has undoubtedly shot to the top of many off-road enthusiasts’ wish lists.

While the wait may be long, and the chances uncertain, one thing is clear: the Thar Earth Edition has ignited a fever. Mahindra has proven once again that it understands what the adventure crowd want, and should the Earth Edition grace our shores, it is sure to be a hit.


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